Bringing Back a Special Memory!
When designing my website, it was suggested that I have a logo for it. I ignored that. When I choose a template for my email blasts, it has a space for a logo. I usually ignore it. A few times I used some boring pair of headphones. Whatever. But I was chatting with someone recently about branding, and I mentioned how much I loved the logo that was designed for my old company, Planet V, in the mid-90s. Then I thought "What am I not using it?"
I transitioned from album recording and mixing to post production, and loved it Having worked at some great studios, I somehow managed my dream job! I was surrounded by the latest and greatest tech. I was paid well. I was treated to incredible lunches that fattened me up tremendously. And I was miserable. And it showed. I just wasn't doing what I loved the way I loved doing it. One day I sat with a financial planner who guided me through how much of my income to set aside and how to invest... and he said "And by the time you're 65...". And I thought "Work there until I'm 65???". That was the beginning of the end, and I started planning my own business right away.
Having scored early successes as a sound designer and mixer, I was able to take my best clients with me and formed Planet V! I moved back into the space of a former employer, and rather than having them pay me- I paid them. I could do a whole separate post about how truly magical the Kampo Cultural Center on Bond St. was. But for this post, it's just about the years I spend doing award winning work for incredible ad agencies.
Steve Ingkavet is a gifted designer with a fantastic advertising career and a great eye. He created the Planet V logo, which appeared on our glossy black folders accompanied by fold down studio shots, articles and more. It was basically a physical website. Another version with a touch of silvery ink appeared on our stationary and business cards. When I closed the company and sold it's assets to join Nutmeg in 2004, that logo became a file on a disc somewhere, and I haven't given it much thought.